Crafting an Effective Vision Statement
Posted on 07/09/2018
When it comes to moving a business forward, nothing is quite as important as a vision statement. While a vision statement might be similar to a mission statement, the two have very distinct characteristics. Though mission statements are essentially based on the present, vision statements are focused on the future. Mission statements explain why a company exists, while vision statements focus on the values and hopes the business has for the future. A mission statement focuses primarily on sharing the company’s purpose with customers. Meanwhile, a vision statement is much more concerned with directing a company’s internal team members.
For this reason, some companies even choose to keep their vision statements private. And while both mission and vision are critical to any successful business plan, a vision statement can sometimes get swept under the rug. A vision statement is a vital part of any successful small business, so today we explore how to craft an effective vision statement to move the business forward.
1. Consider your core values.
2. Find a need to fill.
3. Visualize the future.
4. Dream big… realistically.
5. Use simple, short language.
6. Share the vision statement.
Of course, as the business grows, so does the vision statement. A vision statement should adapt and update as the company does, constantly reflecting the goals you want to achieve. An effective vision statement is a vital component of any successful business plan. As you move forward with company, be sure your vision statement is drafted appropriately and ready to lead the business into a successful future.
Jessen Co. • 3982 Alabama Avenue S. • St. Louis Park, MN 55416
Phone: (952) 929-0346