The Importance of Word of Mouth Marketing
Posted on 06/05/2017
Marketing covers tactics from print advertisements to online strategies, to massive campaigns. One tactic that is often overlooked, or even forgotten entirely, is word of mouth marketing. According to Nielsen, 92% of consumers trust recommendations from their friends or family more than any other form of marketing. The term “word of mouth marketing”—also referred to as “word of mouth advertising”—simply means customers do the advertising for businesses.
Sounds pretty great, right? But how can a business tap into this opportunity for free marketing with a huge ROI? Today we’re going to talk about the importance of word of mouth marketing (WOMM) for a company, and how business professionals can use it to their advantage.
WOMM is effective.
For these reasons, when someone hears about a business through WOMM, they’re much more likely to trust the recommendation and check out the products or services, leading to more effective marketing strategies and and a greater return.
WOMM builds loyalty.
WOMM generates buzz.
How to implement WOMM.
Building positive experiences and relationships like these will help generate word of mouth marketing. Then, share the information online through social media, and watch how clients continue to feel engaged and excited to talk about their interactions.
Word of mouth marketing offers a huge opportunity for businesses to garner successful, consistent client relationships. Look for it in your own life and see how you can try it out.
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